The Lewis Model Explains Every Culture In The World

Is this way (lens) of seeing cultures useful for you? What are your comments?

Lewis plots countries in relation to three categories:

Linear-actives — those who plan, schedule, organize, pursue action chains, do one thing at a time. Germans and Swiss are in this group.

Multi-actives — those lively, loquacious peoples who do many things at once, planning their priorities not according to a time schedule, but according to the relative thrill or importance that each appointment brings with it. Italians, Latin Americans and Arabs are members of this group.

Reactives — those cultures that prioritize courtesy and respect, listening quietly and calmly to their interlocutors and reacting carefully to the other side’s proposals. Chinese, Japanese and Finns are in this group.

He says that this categorization of national norms does not change significantly over time:

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via Stellar Impact Foundation – A Public Charity The Lewis Model Explains Every Culture In The World The Lewis Model identifies countries as Linear-actives, Multi-actives, and Reactives. September 30, 2013 at 04:17PM

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